From ad
to booked job

Exactly how leads get generated, qualified and delivered for kitchen and bathroom companies, and how you stay in control of every step.

Step 1

The ad

A targeted video ad runs on Facebook and Instagram to homeowners already looking for the work. The offer is clear enough that only the right people click.

Facebook ad creative offering a free bathroom renovation quote

Step 2

The qualification funnel

Clicking the ad opens a six-step form. By the time the details reach you, budget, timeline and project type are already answered, so you’re only speaking to people worth your time.

Six-step lead qualification funnel form
1
Do you own the property?
Removes renters who can’t commission work.
Ownership filter
2
What type of project are you considering?
Matches the job to your exact service offering.
Job type
3
When are you looking to start?
Surfaces urgent buyers versus people just browsing.
Timeline
4
What’s your estimated investment budget?
£5k to £20k+ ranges filter out people not serious about spending.
Budget qualifier
5
Have you received any other quotes?
Shows you where they are in the buying process.
Buying stage
6
Name, phone, email and postcode
Only collected after they’ve committed, so they actually want to be contacted.
Contact details

Step 3

The results

Pulled directly from the Meta Ads dashboard. What you see is what happened.

Campaign 1 results: 80 leads at £3.96 cost per lead
Campaign 1
Campaign 2 results
Campaign 2
Campaign 3 results
Campaign 3

Step 4

Hands off.
Leads stay hot.

Most agencies hand you a lead and leave you to chase it. GoHighLevel does the chasing instead, so by the time you’re speaking to someone, they’re already warm and expecting your call.

Instant automatic contact

The moment someone submits the form, the system texts and emails them automatically. No delay, no manual work. They’re contacted while they’re still thinking about their bathroom.

Automated follow-up sequence

If they don’t respond, the system follows up again, and again. You don’t have to remember to chase anyone while you’re on-site getting on with the actual work.

Full visibility, zero guesswork

Every lead sits in your pipeline with full details: name, number, budget, timeline. You can see exactly where each one is at any point.

You just show up to the conversations

Your job is to quote and close. The system handles everything before that, so you only spend time on people already interested and ready to talk.

New lead
Arrives here
Auto contact
System chases
Warm call
You step in
Quoted
On-site visit
Won
Job secured

Ready to get started?

You’ve seen how it works. Send a message on WhatsApp and we’ll get the ball rolling.

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